CONSCIOUS NUTRITION: LIDL AS THE FIRST CHOICE FOR EVERYONE
Good to Know
With the Planetary Health Diet, the EAT Lancet Commission has developed a scientifically-based nutrition concept that focuses on both human and planetary health. A predominantly plant-based diet will make it possible to feed the global population of 10 billion people expected in 2050 within the planetary limits.
OUR ACTIVITIES AT A GLANCE
In order to contribute to a better tomorrow, we have defined targets to offer our customers the best product range for a healthy, more sustainable lifestyle at all times. Our activities are based on three pillars: “Healthy nutrition”, “Sustainable nutrition” and “Transparency & empowerment”.
We are improving the nutritional aspects of our product range.
By 2030, Lidl Malta aims to increase the proportion of whole grains in relation to total grains in the assortment to 10 percent. Lidl is also expanding its selection of whole grain products: We intend to offer at least one whole grain option in all relevant product groups by 2030.
As part of Lidl’s 2025 reduction strategy, we will reduce added sugar and salt in the products of our own brands by a sales-weighted 20 percent.
By 2030, Lidl Malta aims to increase the proportion of plant-based protein sources in relation to animal-based protein sources in its product range. Therefore, we began calculating and analyzing our “protein split” in 2022, which measures the proportion of plant-based protein-sources in comparison to proteins of animal origin. To provide transparency for our customers, we will report our protein split from 2025. Our expansion of the pure plant-sourced products by Vemondo, our vegan and vegetarian own brand, not only aims to address vegans and vegetarians, but also invites all customers to try out a more plant-based diet.
Our product range of fruit and vegetables is an important part of our strategy for conscious nutrition under the PHD model. We at Lidl will continue to give our customers a large choice of fresh fruit and vegetables every day. In addition, we will focus on offering a selection of more seasonal and regional foods – from organic farming wherever possible.
We are working to reduce food waste: initiatives such as our Food Saving Bags and our Feed It Back programs represent our concrete commitment, combined with the fact that we have followed a targeted management of orders and display of goods in our shops in recent years.
We are raising awareness among our customers to facilitate healthier, more sustainable consumption. To improve transparency and help guide our customers, we mark products with recognized seals and labels, such as the Bio, Fairtrade, Rainforest Alliance Certified™ and many more.
OUR COMMITMENT TO CONSCIOUS NUTRITION
Responsible Marketing to Children
As of 2023, we will no longer show advertising aimed at children in connection with unhealthy branded products. This approach, which promotes a healthier and more sustainable diet, covers promotional activities communicated through packaging, television, radio, social media and our household flyers. We have also set a goal by 2025 to only sell own brand products in packaging with children’s designs* that meet the criteria for healthy food defined by the World Health Organization. This excludes promotional articles for Christmas, Easter, and Halloween.* Items with children’s designs means all foods where the packaging appeals to children up to and including the age of 14, or which suggest that they are particularly suitable for children.
Plant-Based Product Range
We aim to expand the percentage of vegetable protein sources in our assortment for the benefit of the environment, biodiversity and health. Among our offerings is, in fact, the vegan and vegetarian product line ‘Vemondo’. Furthermore, as of the fiscal year 2025, we at Lidl will provide transparency on the percentage of animal protein sources in our assortment, as opposed to vegetable sources.
Whole-Grain Strategy
Studies, such as the Global Nutrition Report, show that whole grains play a key role in health and are the most important factor in the average European dietary pattern for healthy ageing. They contain a lot of fibre, which contributes to a healthy gut and helps prevent cardiovascular diseases and diabetes. By 2030, the share of wholegrains in Lidl Malta's range of products containing cereals will reach 10%, thus contributing to the overall 30% target in the countries where Lidl is present. Furthermore, we will include at least one own-brand product containing wholegrains in all relevant product categories by 2030.
Unser Engagement in Zahlen
We will increase the percentage of plant-based foods sold (such as protein sources, whole grains, fruit and vegetables) by 20% compared to 2023. * These are, as defined in the PHD, legumes, nuts, seeds, whole grains, fruit and vegetables; potatoes (starchy vegetables) are an exception.
By 2030, the percentage of wholegrains in Lidl Italy's range of products containing cereals will reach 10%, thus contributing to the target of 30% overall in the countries where Lidl is present.
We have a goal to increase the percentage of plant-based protein sources to 20 per cent by 2030. This includes legumes, nuts, seeds and vegan alternatives to meat, eggs and fish.