lidl store

Corporate principles

As an international business we are fully aware of our size and presence in the public eye.
We respect cultural variety and recognise differences in values and traditions.


Our work is a reflection of our Company Principles:

  • Customer satisfaction is our primary goal.
  • Outstanding value for money defines our market position.
  • We grow through expansion and continuous improvement in our stores.
  • As a retail multiple, we follow a systematic approach.
  • Efficient decision making and simple working practices ensure our success.
  • We comply with applicable law and internal guidelines.
  • In conducting our daily business, we assume economic, social and environmental responsibility.
  • It is our duty to be fair to everyone in our Company.
  • We respect and support each other.
  • We honour our agreements and believe in trust.
  • Praise, recognition and constructive criticism shall determine our working atmosphere.
  • We surround ourselves with ‘strong’ employees – with support through deputies assured in all areas.