Promoting health
Empowering our customers to make conscious choices
Transforming global food systems is essential to feed a growing population, mitigate climate change, and support long-term health. Given our scale and position as a major food retailer, Lidl is committed to driving positive change across the sector—expanding our range of plant-based products to empower customers to make balanced choices that generally carry a lower carbon footprint.
We aim to foster a conscious diet aligned with the principles of the Planetary Health Diet. Developed by independent scientists, this model emphasizes a higher proportion of plant-based foods—such as whole grains, vegetables, legumes, nuts, and fruit—alongside a reduced consumption of animal-based products. By expanding our private-label plant-based assortment, we help make healthier and more sustainable food choices accessible and affordable for everyone.
Our Ambition
Healthy nutrition is the key to a good life—for individuals and for a more sustainable future. That is why we are committed to making conscious choices easier and helping shape the transition towards a healthier food system.
Our Goals
- Around 20%increase in the share of plant-based foods sold* by 2030. **
- By 2030increase in the share of plant-based proteins*** in relation to animal-based protein sources in our assortment. ****
- By 2030at least one wholegrain option in every relevant product category.
- By 2030increase in the proportion of wholegrains relative to the total grain share in our assortment. *****
* Such as plant-based protein sources, wholegrain products, fruit and vegetables.
** Compared to the 2023 baseline year.
*** Includes, among others, legumes, nuts and seeds, as well as vegan alternatives to meat, egg and fish products.
**** Lidl countries contribute to this shared goal with their respective levels of ambition.
***** Target values are defined at country level.
Chapter: Conscious Nutrition
Lidl makes conscious food choices easier. Guided by the principles of the Planetary Health Diet, Lidl contributes to the shift toward a sustainable food system. Find detailed information on promoting health here as a PDF download.
