Driving the Circular Economy through REset Resources
As a retailer, we recognize that putting resources into circulation comes with a responsibility for their long-term lifecycle. That’s why we actively implement the Schwarz Group’s circular economy vision, which expanded in 2025 from our original plastics strategy (REset Plastic) into the broader, holistic REset Resources strategy. Going beyond plastics and packaging, this multifaceted approach addresses multiple material cycles—including construction and food waste—across six key pillars: Redesign, Reduce, Recycle, Dispose, Innovate, and Educate.
This strategy delivers real impact: in fiscal year 2025, Lidl Italy successfully achieved its REset Plastic targets by reducing virgin plastic in own-brand packaging by 11% (vs. 2018) and cutting overall plastic use by 27% (vs. 2017). By embedding circular processes into every stage of our operations, we continue to close material loops and drive meaningful environmental progress.